A personal branding photography shoot at the Barbican

Meet Paul Cook. Once a government statistician, he has spent the past 20 years advising and coaching big businesses on leadership, transformation and people-based change experiences.

Many of Paul’s clients are in the City of London, so it felt appropriate to spend a couple of hours there capturing images for him to use to help promote his services.

I chose the Barbican because it’s such a versatile space: from the beautiful Kitchen with its massive windows that create such flattering light, via the cool brutalist angles and columns to the soothing greenery and water features.

We chatted about what exactly businesses transformation is, why so many businesses get it wrong, and how Paul helps. And I totally got why he’s so successful - the man is so disarming and down to earth he must have clients eating out of his hands from Day 1!

And with a few outfit changes, we ended up with a lovely mix of photos that should stand Paul in good stead over the next few years.

If you’re interested in finding out more about Paul’s work, you can follow him on Linkedin.

And if you’d like to book in your own photoshoot, drop me a line.